Friday 20 September 2013

Product Marketing

Product Marketing & Advertising.
In this task i need to find 1 product and do how to marketing our product follow Malaysian culture.
I choose G-Shock Watch for my product.I chosee this watch because we can see this watch is only for adventure activity and sport and mostly at overseas.


This pictureis G-Factory.This factory were at Singapore.
source:https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipdZeFATs5MMkaHeUy-qlmhsvfo_w1cGysKd-MCSxa5ANBT15A5e-XMhMIfufGA8_N7i4J3HF4smhvk7CcosmYDd81GR7Q0kDzRrbLVnZ75WNH62SEyzJJNcPR_qbnmMFaZumOVP8cg5o/s1600/Casio+G-Factory+JCube+5.jpg


G shock is actually under Casio company and it know resistance to shock.This watch mostly for military,athlete and outdoor adventure activity.G-Shocks have some kind of stopwatch feature, countdown timer, light and water resistance.Nowadays,there have G-Shock with function like bluetooth.

This watch have blutooth function that can allows you to access a host of useful features and functions for your iPhones,such as incoming call and eimail alerts on your G-Shock,phone finder,link loss alert,automatic time adjustment and much more.


In this task,i have to design a G-Shock watch but follow with Malaysian culture like in ther country this watch for adventure activity and sports.For Malaysian we create for thier village job that they do.

TARGET MARKET.
- My target for this watch is for worker at the village.I target for the village because we want to see the watch also can wear in the village.

LOCATION.
- For the first opening we do at village like a small city and do direct to the customer to introduce the watch is also suitable for job in village.We can also make a post or delivery for them whos order direct to our factory.For this in small city we want our customer easier to get the watch so they dont have to far to get the watch.
This small town at Pasar Padang Besar,Kedah.

Georgetown,Penang.
Source:http://erinmillar.ca/wp-content/uploads/2008/11/chinatown.jpg

For big city at Berjaya Times Square,Kuala Lumpur.
Source:http://images.travelpod.com/users/alloverthemap/1.1262018243.malaysia-kl---berjaya-times-square.jpg

Pasar Seni,Kuala Lumpur

UNIT SELLING POINT (USP).
- They can wear the watch during their work event the job is adventure.
- To look the watch is resistant in job at Malaysian  like planting padi,collecting durian,rubber tapper and much more.
- We have guaranteed for the watch and give a new watch to make our service is satisfy.
- We also have promotions to the customer.

DEMOGRAPHIC.
- My age target like 28 to 50.
- Adult also can wear the watch for trend. (18-28)

Occupation.
- Worker at village

Gender.
- More to male.

MALAYSIAN VILLAGE JOB.






This is some of work in Malaysia village.

PROGRESS.
This is some ads that I have do in Adobe Photoshop.
Picture 1
This ads is for in magazine.

Picture 2
This ads is like template that i have devided by sports adventure and Malaysian work like planting padi,collecting palm oil,collecting durian and much more.


No comments:

Post a Comment