Copywriting in Advertising.

Copy Writing in Advertising.
In this module I have to combine with subject Ideas generation because the modules share the same topic.Copywriting is about word or sentence or slogan used in advertising to stand out what are they talking about in visual display in advertising.

Research.
This is advertising for Quaker.

                        Picture 1

https://www.behance.net/gallery/4778171/Copywriting-Quaker-Oat-I-heart-you

Advertising from McCann Workd Group.

                             Picture 2

http://media-cache-ec0.pinimg.com/originals/db/e5/14/dbe514bd71cbe48ee848162047cb3499.jpg

Advertising from Esso.

                                   Picture 3

http://www.pinterest.com/pin/329607266450570895/

Copywriting Final.

Since Copywriting and Ideas Generation module are same topic,I will explaining about the smoking in this module.

We can see many teenage start smoking at early age event at school also they smoking.So i came up with some word they can think positive about their future.The sentence I do in Bahasa Melayu.The words is 

'MEROKOK.MASA HADAPAN.ANDA YANG TENTUKAN.'

The reason why I make this words because I want they think about their future to realize that they still got far away to make their way.The decision is in thier hand to determine the life they face.

This is copywriting advertisng I have do in Adobe Photoshop.

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This is first attempt I do but in landscape.Then I change to portrait.

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Final look.

Ideas Generation and Development

In this module I have to make a short video for TV Commmercial and the topic i choose is Smoking.
Research.
In this research I hace look many example of cideo in Youtube.Click the link for more information.

- http://www.youtube.com/watch?v=vUDWhE7Ocxc

- http://www.youtube.com/watch?v=7hcvXsb8z2c

- http://www.youtube.com/watch?v=B1DNoole3Wo

- http://www.youtube.com/watch?v=gd0E0qyVL0w

- http://www.youtube.com/watch?v=CO0qwl5k9R4

Progress.
First I attempt  want make a video the situation at restaurant have 2 young boy sit and eat at the restaurant. Then a group of student from high school come to the restaurant that two young boy were eat. Then one of the boys from the group take out a cigarette and smoking among them.
Storyboard.

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Ideas Generation Method CAO (Challenge,Approach,Outcome)

Challenge.

- Make them (young age or teenage) realize about smokingat their age is dangerous because they have far away to growth in their future.

Approach.

- Do a video TV Commercial to show them what are causes of young people start smoking from their ownself, parents, friend, environment and etc.

Outcome

- They will realize about their attitude among people and their parents that dont know what their child doing.

I change into found footage video and make a interview with the person directly.Once I have done shooting I edit in Adobe Premier CS6.

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This some editing I do in Adobe Premier.

Final my TV Commercial.

 

Video 1

Final Video.

Art Direction

In this module,I have to choose a product not famous and find a problem of the product.I have choose company name Masri(MHP Interprise).This company produce a traditional bake and agricultural product.MHP Interprise located in Kuala Selangor,Sekinchan and surrounding areas.

Research.

Picture 1

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This is some research I do.For more information click this link

http://mhp2020.blogspot.com/

Problem Statement.

- For this company the logo not intresting and so simple.

- The packaging of the 'Kerepek Ubi Berperisa' no attract the customer.

Solution.

- Make a new design of the logo and the packaging design for the bottle of the 'Kerepek Ubi'.

Progress.

Sketches.

Picture 5

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Final logo.

This is my sketches for packaging for each of the flavour.

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After I snap the picture I do and trace at Adobe Illustrator.

Picture 11

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This is the result I trace and I ut some element of graffiti.I make like graffiti element because we can see the packaging suitable in this era look like modern.

Corporate Identity.

In this module I have to make or create a new product of the brand that I choose.I have choose New Era Caps brand that have many style of caps.It also know as snapback or American Football hat.I create a new snapback hat and stylish for teenage in this era for my company.The snapback that I create call Detachable.The name of Detechable mean the logo of the top of snapback can change with their own style.It have their series and each of the series have 3 different logo so they can change as they like.

Progress.
Research.

Picture 1

Source : http://images.freshnessmag.com/wp-content/uploads//2012/04/lafayette-new-era-lf-logo-snapback-caps-00.jpg

Picture 2

Source : http://images.freshnessmag.com/wp-content/uploads//2012/07/new-era-new-york-yankees-snake-visor-snapback-caps-1-570x475.jpg

Picture 3

Source : http://ww1.prweb.com/prfiles/2008/05/02/37071/NewEraLogo.jpg

Logo.

Sketches.

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Picture 9

This is all my sketches to make a logo and final logo that I choose is in Picture 9 that right tick there.I scan the logo then I trace and do at Adobe Illustrator.

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This is my logo that I have do in Adobe Illustrator.Have tagline 'Comfort with your own style' mean that that person wear the snapback have their own style to choose or change the logo of the snapback.

Stationery

I have make the business card,envelope and letter head.It like office stationery.

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Business card.

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Envelope.

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Letter Head.

Packaging and Snapback.

This packaging have 2 box.First is the outside that cover the box.

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First box that cover 2nd box it like outside box.

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This is box insde of the first box.

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Inside of the box have the snapback with the logo.That logo have 3 series Marvel,Graffiti and Taxonomy.The logo they can paste at top ear of the snapbackso it became like Picture 18.

Picture 18

Promotional Item.

For this new product I have make a teaser ads at bus station and poster.

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Sample teaser ads at bus station and street billboard

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Poster.

CONCLUSION.

- With this new design of the snapback,most teenage will wear and can change the logo they want with their own style.