ADVERTISING CAMPAIGN.
Advertising Campaign
- To inform and persuade them adn remember about the product.
2 types adevertising:
- Print Media
- Digital Media.
For print media is like poster,newspaper ads,magazine and other but digital media it kind like from digital like blogger,Youtube,film,facebook,twitter and other.
TASK 1 : Find 20 Products.
Product 1
1. G-shock watch
- I like that products because the watch more
trendy and nice.I know this watch form my friend and night market have sell
this watch in good quality.
Product 2
Shoes (Supra
Footwear).
- I like the products because the shoes is high brand and
some artist have wear this brand of shoes.It also comfortable and fashion when
we wear the shoes. I know about the shoes from my friend that have been told me
about the shoes because the shoes is nice.
Product 3
Mobile Phone
- I like that products because the phone are
small and comfortable and they have 3 button only at the bottom of the phone.
Furthermore,my friend show me the phone and the function in that phone attract
me.The phone is Xperia X8.
Product 4
Headphone
(Sony Brand)
- I like because the earphone is very
good quality when we play the music through the phone is very clear to hear
it.I saw it at Aeon Jusco Bukit Tinggi,Klang at the Sony Place.
Product 5
T-shirt.
- I like the t-shirt because some of the tshirt
attract me the pattern on the shirt and many people like that shirt.
Product 6
Power Bank
- I like the products because that products can
charge up the energy battery phone without using the plug to charge the phone.
Product 7
Mouse
- I like the product because from the
advertising in gaming.When we play that game and we win,we can get the mouse
gaming and also the the mouse pad.The sample of advertising is shown under.
Product 7
Speaker
- This product i like it because i can hear a song in high volume with mini woofer there.I know about this product from my friend he buy at Nilai.
Product 8
Internet Adapter
- For this product i like because we can share the internet through one cabel that we put into the adapter and share each other by put another cabel internet.
Product 9
Thumbdrive
- I like this product because we can store our file into this thing and can move file to other computer to another computer.
Product 10
Choki-choki
- I like this because the chocolate are delicious.My friend eat this when he play a game and i also di the same thing.
Product 11
Cubic
- This thing is like a game that we can role and break the colour and then role again to find the color same on each of the surface of the cubic.It ike dice and have different color each on it.
Product 12
Hard Drive.
- For this product can storage many data on it.They have 500 gigabyte and 1 terrabyte of the hard drive capacity.Mine is 500 gigabyte and i can store any data like song,movie game installer anything inside the hard drive but i feel 500 gigabyte dont enough for me.
Product 13
Guitar.
- I like this product because when im feel bored I play the guitar and sing a song with my friend.I start like playing guitar when i see my friend play then make me interest to play the guitar.
Product 14
Hanger.
- This product can hang my cloth after i wash and can safe space for hanging cloth.
Product 15
Refrigerator.
- I like this product because i can keep my frozen food inside the refrigerator.
Product 16
Motorcycle.
- I like this product beacuse it is a transportation facility that I can go to stall buy some food or nearest city.
Product 17
Slipper.
- I like this product because it can protect my feet from injured when I want go out.
Product 18
Era Caps
- I like that Era caps because they havefollow
the trends now wear a snapback cap. It also some fashion to adult to look more
stylish when wear the cap.I also like their advertising in promote the caps.
Product 19
Perfume.
- I like this product because it can keep my body smell aromatic everydays.I kow this product from my friend and my father that wear the same perfumed.
Product 20
Comic.
- I like this because the joke in the comic can make me laugh.It also prevent me to feel bored when im reading the comic.
TASK 2 : 1 favourites ads and dislike ads.
- In this task i have to choose 1 of my favourites ads and i dislike ads.Give a reason from the ads that i like and dislike.
- Favourite ads.
Picture 1
Reason : I like this ads because the ads can attract the people from the colour and the shape of the picture.They have use a principle of design like repeatition,space,focus point and other.The brightness and contrast of the picture high make the picture of jellyfish real.then they create the jellyfish with orange that cut into half and orange slice.
- Dislike Ads.
Product 12
Reason : I dislike this ad becase this ads see scary tochildren because the doll is moving and open the door of the house.and the gamma of the picture make the ads look scary.
TASK 3 : Merdeka 56 Tahun
- Malaysia Berdaulat Tanah Tumpah Darahku.Ypur company product will celebrate 56th Merdeka Day.You need to rpoduce an ads to wish all Malaysia date to launch 31st August 2013
*Objective
*Research
*Create concept idea.
*Message.
*Logo.
Objective.
- I have choose my product Mountain Dew for celebration 56th Merdeka for this year.
Research.
- I have do some research about the Malaysia,Merdeka nad the Mountain Dew.
- This is the link that i access to find some information.
Concept Idea.
- I have do some sketching to show my idea.I have take Logo of the mountain dew and Merdeka logo and combine into one ads.
Message.
- I have create a message fot the ads that is 'Dew with Merdeka Celebration'.
Company.
- The company that I choose is Mountain Dew.
Logo Progress.
I do the logo 56 Merdeka with Mountain Dew at Adobe Photoshop.
Picture 1
I start wih back ground that I hav make a gradient with black and green because mountain dew theme colour is black and green.
Picture 2
Then,I take the bottle of the Mountain Dew and put like that.
Picture 3
After that i put number 56 after 56 Merdeka and use Franklin Gothic Heavy font.
Picture 4
And then,I using masking and brush to look the number is mx out with the water like the water flow out with number 56.I use water spalsh brush to make the effect and masking.
Picture 5
Then, after fnish do the effect water splash,i put the logo of Mountain Dew bottom left.
Picture 6
This i have touch up a little and put text 'Dew With Merdeka Celebration' and at the background I have make like a water mark the water splash effect.
Final Look.
This is final look of ads 56 Merdeka with Mountain Dew.
MOBILE ADS.
- Mobile advertising is a advertising through mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.
There is example of mobile ads.
Picture 1
Picture 2
Picture 3
Picture 4
In this task,i have to design a layout of mobile ads by choose our product and make the layout of mobile ads.So,the product that i choose is Subway Restaurant.Subway is fast food restaurant frenchies that sells submarine sandwiches(sub) and salads.Picture shown:
Picture 2
Picture 4
This is design layout for mobile ads that i have do it.
If they click the 'Download' they will be go to the aps and download the app and when the customer click at 'Click Me' the customer will link to their website.
This event of Subways is about to show them the feeling when they go to Subway and feel the sandwiches among their friends and family.They have to take a picture of sweet moment when eat Subway sandwich and upload to Facebook or Instagram.
Picture 1
Picture 2
Picture 3
The most picture that have many like and describe in Facebook or Instagram will be a winner.
WHITE SPACE ADVERTISING.
White Space Advertisng.
- Not only in graphic design and advertising, but
also in providing total marketing solutions that are creative as well as
practical and cost effective
- Empty space design.
- Use to separate disperate design element and
group to similar and and lack of graphics or text in the layout.
- Want to save space and make that simple
advertising but look nice.
- It about market our product or service to
archieve the results.
There are 2 types of whites space advertiing:
-
Active White Space: Space
intentionally left blank for a better structure and layout. It also gives
emphasis to the content area. It leads a reader from one element to another.
-
Passive White Space: Empty space
around the outside of the page or blank areas inside the content which is the
by product of the layout process.
5 Example of White Space Advertising:
Picture 2
Picture 3
Picture 4
Picture 5
5 ads that undestand:
Picture 2
This ads I dont understand because the old women seat at behind of the ass dog.
Picture 3
I dont understand the ads because the i dont understand the meaning of the point A and B.
Picture 4
I dont understand this add about the people in the glass while hold their bag.
Picture 5
Creating White Space Ads.
Progress.
I do the ads in Adobe Photoshop.
Picture 1
I start with a blank page.
Picture 2
I put a Subway Sandwiches and resize it.
Picture 3
Picture 4
I take the picture from google image that pose out arm and i crop the person.After that i put the person in front of sandwich.
Picture 5
I put some text 'Eat with Feeling' means eat the Subway sandwich by feeling the delicious of the sandwich.I make the sandwich bigger than the person mean eat the sandwich with satisfaction.I also put some shadow of the person.
Picture 6
Finally I put the logo of the Subway.
Final Outcome.
White Space Advertising (Subway).
